The kick-off of the Nature Guide Network online seminar series was a great success: Last Friday, round about 30 participants from 7 different countries joined the first seminar. A good mix of tour guides (majority) as well as representatives from the tourism sector and environmental protection authorities enabled different perspectives on the nature guide business.
Inspiration, networking, motivation, exchange, learning and knowledge: these had been the audience’s expectation according to a query at the beginning – and it could be as well the description of the Nature Guide Network’s goals. The German ranger and nature guide trainer Jan Brockmann responded to various of these expectations, explained his career, shared his knowledge and answered questions like: How do I find my first guests? How do I distribute my offers successfully?
He also talked about strategic networking, clever marketing and thoughtful calculation and gave valuable insights into his years of experience. Afterwards, the participants got the chance to exchange and joined the discussion about channels for customer acquisition, alternative sources of income or their own sustainability demands.
From now on, the online seminar series will continue each Friday until 16 April with more interesting topics and expert speakers. Don’t miss them and register here.